Localization - Globalization  - Internationalization -
 International Compliance - Market Customization

Global Expansion Made Easy

If you are a small to medium-sized software business, at some point you'll recognize the need to move beyond your original market. Although machine translation has made it easier to translate basic content, the rules have changed in recent years about which markets to pursue first and timing how to approach those markets with an appropriate product, content or voice. Increased regulatory oversight and complex customer expectations can make this prospect seem very daunting to any company.

Many localization companies sell a generic localization system that was optimized for older software models, with slower turnaround times and stilted auto-translations that don't represent a startup's all-important brand. In addition, small companies often have to completely re-design what they do or change their development models to accommodate these out-dated models. Worse still, many localization companies will take your content and translate it but without making it relevant or even properly functional in a new language/market. Without proper oversight, it may take some time to uncover the cause, often from th worst source, like disgruntled customers' feedback.

Localization (or Globalization) can often feel like a tax on a startup's growth, not the great asset that can help you reach millions of new customers.

Our goal is to make releasing global software easy for startups, allowing executives to choose their solutions based on their specific products or release cycles. There is no need to have to build out large localization teams in any startup to manage multiple markets. Everything can be managed with partners who understand supply chains and dealing with other countries. We can provide managed services in house or work with internal stakeholders to help them prepare global content and QA.


MORE INFO
Why Go Global?
Best Practices For Agile Localization
Globalization Technology
Before you expand into new markets, it pays to envision your long-term company plans than to approach this piecemeal.
What are the key motivations for your startup and what data are you going to use to make decisions and track progress? We have deep expertise in helping companies navigate global business intelligence, including competitor data, world statistics and how to combine information with your own product-specific goals.
You already know that content gives your product a unique voice. You've spent a lot of time crafting a brand in your native language. When you expand to new markets, you need to consider carefully how to protect and grow that brand in each market. 
We'll help you figure out how to set up your localization terminology, manage marketing, and provide linguistic quality assurance in the right tone and voice for your key customer demographic.
Many  localization companies are using old systems to localize your product's content. You don't want to waste time and money having to find this out the hard way that it doesn't work for your product/company.
We know the localization industry, both the mainstream and new companies  competing for your business. Once we understand your specific requirements, we can provide independent advice and help in setting up the right technology to serve your needs.
Latest News
  1. June 2016
    Loc World (June 8-10)
    Siobhán Harding will speak on behalf of Skeyne Global in Dublin, Ireland on Engaging Global Customers.
  2. April 2016
    Collision 2016 (April 26-28)
    Skeyne Global will attend Collision in New Orleans from April 26-28 2016. Our goals are to meet and greet potential customers, especially startups and software companies wanting to grow their user base outside the US.
  3. October 2016
    Loc World (Oct 26-28)
    Siobhán Harding will attend the Montreal, Canada Loc World Conference on Engaging Global Customers.
  4. 19 DEC
    Add Your Title Here
    Your homepage should be the first page that visitors to your site see, so make sure you give a concise overview of who you are, what you do and why you are right for them. You can edit text on your website by double clicking on a text box on your website. Alternatively, when you select a text box a settings menu will appear. Selecting ‘Edit Text’ from this menu will also allow you to edit the text within this text box.You can edit text on your website by double clicking on a text box on your website.
  5. 21 OCT
    Add Your Title Here
    Your homepage should be the first page that visitors to your site see, so make sure you give a concise overview of who you are, what you do and why you are right for them. You can edit text on your website by double clicking on a text box on your website. Alternatively, when you select a text box a settings menu will appear. Selecting ‘Edit Text’ from this menu will also allow you to edit the text within this text box.You can edit text on your website by double clicking on a text box on your website.
  6. 8 FEB
    Add Your Title Here
    Your homepage should be the first page that visitors to your site see, so make sure you give a concise overview of who you are, what you do and why you are right for them. You can edit text on your website by double clicking on a text box on your website. Alternatively, when you select a text box a settings menu will appear. Selecting ‘Edit Text’ from this menu will also allow you to edit the text within this text box.You can edit text on your website by double clicking on a text box on your website.
  
   
    
​